Logo design for JTMK and I call it — Orange IT.
The concept
Shape
A distinctive logo has a recognisable shape, so that it is
still recognisable from its outline. Our brain loves to use
shape to identify things, because it can do it very quickly.
No matter how we treat the logo, its strong outline
shape is unmistakable.
Name
Orange — actually, we don’t need to name it orange
because the shape already described the word.
ICT is our business. So, it should spell ICT but IT is the most
popular word used today to describe ICT itself.
popular word used today to describe ICT itself.
Color
It’s the department color theme and
orange is vibrant.
